Gravure printing, also known as rotogravure printing, is mainly a long-run, high-speed high-quality printing method, such as engraving, a gravure is a form of intaglio printing that produces fine, detailed images. Like flexography, gravure printing is often used for high-volume printing of packaging, wallpaper and gift wrap. Though less common, gravure printing may also be used for printing magazines, greeting cards, and high-volume advertising pieces. Significant manufacturers of rotogravure printing machines are taking on strategic initiatives, such as the growth of product portfolio, widespread R&D, and growth of a strong sales network so as to reach out to a massive customer base.
Globally, the rotogravure printing machine industry market is focused as the manufacturing technology of the rotogravure printing machine is comparatively matures than some high-tech equipment. And some enterprises, such as Cerutti Group, Bobst, Comexi Group Industries, etc. are famous for the pleasing performance of their rotogravure printing machine and associated services. At the same time, the U.S. occupied 45% production market share in 2018, is outstanding in the global rotogravure printing machine industry on account of their market share and technology status of rotogravure printing machine.
Market Dynamics:
Many products have been launched in the rotogravure printing machine market, for example, an Electronic line shaft (ELS) rotogravure printing machine is one of them. It is suitable for various kinds of films and papers. Exceptional speed, precise printing, varied range of colors, less wastage, easy installation, quality control, and less miss alignment are some of the key features of this machine. Such product inventions are expected to have a positive influence on the growth of the rotogravure printing machine market among the end-use sectors such as packaging and label manufacturing. Moreover, the surge in the awareness among retail companies about consumer’s preference towards the kind of branding is expected to drive the demand for rotogravure printing machine.
On the other hand, huge initial investments for the installation of machines, and the existence of substitute printing machines are expected to obstruct the growth of the rotogravure printing machine market.
Market Segmentation:
The global rotogravure printing machine market is segmented by no of colors type, automation mode, drying source, substrate, ink, end-use, and region.
The rotogravure paper printing machine will gain traction in the upcoming years because of its wide usage across several end-use industries. Also, government regulations on reducing plastic usage are motivating the demand for paper printing machines among the industries. According to end-use, flexible packaging may emerge as the largest market segment in the future as a rotogravure printing machine finds extensive application in the packaging industry for printing labels on shopping bags, woven bags, and other packing materials.