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Saraiwwalaa Agrr Refineries Limited (SARL) forays into Karnataka. Launches its premium brand ‘Naturralle’ Refined Sunflower Oil, Rich in Omega 6 with the Goodness of Vitamin A, D and E in key markets.

Bangalore, September 7th 2014: Saraiwwalaa Agrr Refineries Limited (SARL) one of the leading edible oils companies in India, today expanded their operations by launching their range of premium refined sunflower oil brand ‘Naturralle’ in Karnataka. The flagship brand ‘Naturralle’ was unveiled by Mr. Ravinder Kumar Gupta, Managing Director at SARL, Mr. Pavan Kumar Gupta, Director at SARL and Mr. Anjani Kumar Gupta, Director at SARL. The company plans to introduce Naturralle refined sunflower oil in Bangalore, Mysore, Mangalore, Belgaum, Bijapur, Bellary, Mandya, Davangiri, Gulbarga, Shimoga & Hubli markets in a span of next 2 months to address the growing demand of sunflower oil and capture the potential of the edible oil growth in the region.

*Speaking on the occasion Mr. Ravinder Kumar Gupta, Managing Director, SARL* said “We are today foraying into Karnataka by launching Naturralle our premium sunflower oil brand. We have ambitious plans to further increase our presence in Karnataka by introducing our other brands along with the Vanaspati & Bakery fats in the state. We are committed to provide best quality products and offer value for money to consumers in Karnataka. We have an extensive network of distributors and dealers throughout South India. Our growth is attributed to our superior quality products coupled with sound infrastructure, experienced management and innovative marketing campaigns to build direct connect with the end user. We have a state of the art refinery at Maheshwaram & Krishnapatnam which helps us implement strict quality & hygiene parameters. With the launch of our new and energized Naturralle Refined Sunflower oil we are confident that we will further strengthen our relationship with our consumers and stakeholders who have supported us in our journey so far”

Adding to this *Mr. Anjani Kumar Gupta, Director at SARL said “SARL had been providing good quality, healthy edible oils to the customers for over 15 years now. The introduction of our Flagship brand *“Naturralle”* in Karnataka marks a new milestone in the journey of SARL and a step towards establishing SARL as a dominant player in the edible oil segment in the country. With the launch of *“Naturralle”*, we plan to offer the best quality and value for money to the people of Karnataka. The taste of good health offered by Naturralle will help the local residents relish their favorite dishes with added Health benefits. We are committed to recognize the needs and aspirations of homemakers in Karnataka and seek to empower them with healthier cooking”

The Naturralle Refined Sunflower Oil is rich in Omega 6 and Vitamins A, D & E. Naturralle is available across Andhra Pradesh, Telangana & Maharashtra. Naturralle Refined Sunflower oil has low absorbing property, which allows you to cook more food using less oil. Naturralle is amongst the leading brands of refined sunflower oil in Andhra Pradesh & Telangana. The company is committed to provide the best quality and value to the customers.

Going forward, the brand would like to consolidate its market share and look at launching more SKUs to increase its offering and meet the diverse needs of the consumers with innovative packaging and design. Sunflower Oil is an evolving market in Karnataka with more and more consumers embracing it for its health benefits. Naturralle would like to invest in educating the consumers and helping them to make the right choice.

SARL understand the consumption and growth pattern of edible oil sector. The consumption of Edible oil in the country was at 18.1 Mn Tonnes for the FY 14 and is expected to increase to 23 Mn Tonnes by 2019-20 growing at 4% per annum. The sunflower oil has tremendous growth potential and health attributes which needs to be captured. The sunflower oil contributes 11% of the total edible oil consumption in the country and is steadily growing at a rate of 10% per annum. 70% of sunflower oil is consumed in the southern states followed by west and east. 67% consumption of Sunflower oil is in the urban areas and the rest is consumed in the rural areas clearly indicating a switch towards the health benefits of the oil. The current sunflower oil market in India is over Rs 180 bn.

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