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There is much that is new and happening in the world of Indian online business and the World Art Community has spotted the opportunity and launched their online irnaments, art and craft marketplace in these exciting times.

The Prime Ornaments & Art Community was established after the founders recognised that people seek out and surround themselves with beautiful things. And so a space was created where connoisseurs of art and craft can connect with creators of uniquely designed or handmade works – to enrich their living spaces while artists and craftspersons grow their businesses. In the process, artists find financial and personal reward – using the power of collaboration and technology.

As an online marketplace for one-of-a-kind artistic creations, the Prime Ornaments offers handcrafted products across a wide range of mediums and materials from creative entrepreneurs for discerning buyers. Some of the well known artistic partners and brands who are showcasing their work include Pratap SJB Rana, Gopal Namjoshi, Earthifacts, Shunya, Sona Pottery, FayaKun Design Studio and more. The product range includes art, photography, ornaments, pottery, jewellery and more.

Traditional jewellery is a salient expression of India’s exquisite and cultural history. An unparalleled tradition of ornamentation in India is evident in the references in classic texts, literature on gemmology, fables, epics and marvelled European & Greek visitors chronicles about jewellery designs of different periods in Indian olden days. The pieces of beaded jewellery from Indus Valley ruins; sculptures at Bharhut, Sanchi, Amaravati; paintings at Ajanta with wide range of jewellery adorned by king queens and commoners; and the temples present a cornucopia of the jeweller’s art.

With the advent of Mughal rule, the synthesis of Hindu patterns and Muslim forms, resulted in a great outburst of an elegant lush extravagant accessories never seen before.The history of handcrafted jewellery in ‘Bharat’ is as vivid, detailed and old as the Indian civilisation itself. From the Ancient age to the Modern days in this world the Indian jewellers craftsmanship quality is unmatchable. As the decades went by the art of creating exotic ornaments, with delicacy and acumen, has evolved and continue to grow.

On auspicious occasions, jewellery forms a part of gifts and is customarily worn as a mark of auspiciousness to invite good omen. Having a superior collection doesn’t only symbolizes power, prosperity, status and immense wealth of the owner but also are an epitome of financial security at the time of economic turmoil as it holds a great monetary value.

Not just used as an adornment but as ornament stones endowed with mystical qualities, the ‘Navaratna or nine gems (each sacred to a planet) are still worn in specific order as a protection against evil forces to this day. From the maniratna (serpent stone) still being used as a talisman to special Rudraksha ,Tulsi seeds & sandalwood beads worn during Hindu worship, the deep connection between Jewels and Indians, is prominent as its value lies not only in rituals and traditional beliefs, but also some outlook behind each and every jewellery or ornament piece.

The trend of men adoring themselves has now faded away, many of them still use earrings, bracelets, pendants, etc. On the other hand women never fail to dazzle in their prismatic attires paired with chunky jewellery crafted from precious metals.

Jewellery’s forte is to complement what is already alluring, it creates iconic moments, regardless of one’s age. A fine and comprehensive jewellery trousseau is versatile and classic, with diverse jewellery pieces for every part of the body that brings out the character and adds originality when styled with varied woman’s wardrobe across occasions.

Whether you’re selecting a piece of jewellery for a formal, casual or a grand occasion, knowing what is available out there, and what best suits your style is essential.

Here is the guide of ‘HEAD-TO-TOE’ pieces of traditional ornaments:

Head
Maang Teeka & Maang Patti
Jhooomar
Hair
Jaadanagam
Ears
Jhumkas
Balis
Studs, hoop, drop, dangles
Nose
Nose pin
Nose ring
Neck / Hands
Bangles
Kangan/Kadas
Hathphool
Waist
Kamarbandh/Oddiyum
Feet
Payal
Toe Ring

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