The telecommunications market in Senegal will generate revenue of USD1bn+. Telecom services revenue will grow over few years. Mobile data and fixed Internet will be the largest growth segments. We expect mobile subscriptions to grow and going forward, operators shift towards aggressive pricing and enriched service portfolios will further intensify competition in mobile market. The governments focus on promoting e-governance and improving the ICT industry will support future fixed Internet growth.
Mobile will account much of total telecom market revenue soon. Mobile data will be the key driver of this trend, expect the contribution of Internet access to fixed service revenue to increase. Orange Senegal leads both the fixed and mobile segments. In the mobile segment, it faces significant competition from Tigo Senegal and Expresso Senegal. However, given its scale advantages, Orange Senegal will continue to lead the telecom market.
Synopsis
Network Expansion and Value-Added Offerings Will Drive Market Growth provides an executive-level overview of the telecommunications market in Senegal today, with detailed forecasts of key indicators. It delivers deep quantitative and qualitative insight into the Senegalese telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Researchs databases.
The Country Intelligence Report may provide in-depth analysis of the following:
Regional context – Telecom market size and trends in Senegal compared with other countries in the AME region.
Economic, demographic and political context in Senegal.
The regulatory environment and trends- a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, SIM registration, national broadband plans, number portability and more.
Demand profile-analysis as well as historical figures and forecasts of service revenue for fixed telephony, fixed Internet, mobile voice and mobile data.
Service evolution-a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice and data.
Competitive landscape-an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services-for mobile, a quantitative analysis of service adoption trends by network technology and by operator, as well as average revenue per line/subscription and service revenue through the end of the forecast period.
Main opportunities – this section details the near-term opportunities for operators, vendors and investors in Senegals telecommunications market.
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Senegal, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in the Senegalese mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares for mobile, to align product offerings and strategies to meet customer demand.
Leverage the graphical information (more than 20 charts and tables in the report based on Pyramid Research forecast products), to gain an overview of the telecom market.
Analysis of key telecom players in the market and major business strategies being adopted by them, to identify the opportunities to improve market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market.