Kenya and South Africa presents most developed MVNO markets in terms of penetration of mobile based subscription OTT and unicorns being promoted by MVNOs. Niche and retail MVNO business models are the most prevalent in Africa. Throw light on how the MVNOs are faring in Africa in terms of both supply and demand. The PESTLE analysis of the external environment of the MVNOs industry in Africa is included with regulations and policies adopted by African governments for the MVNOs to enhance their market penetration.
Mobile Virtual Network Operators have become popular globally. However, their presence is still limited in the African region. Kenya and South Africa are currently the most developed MVNO markets in terms of market reach in the region. The growing population of the region coupled with increasing mobile penetration and data usage is expected to drive growth of MVNOs within the African telecommunication industry. In addition, introduction of mobile financial services and efforts by regulators to establish legal frameworks specific to MVNOs are governing factors which will decide future of bot mobs.
Research claims African consumers are not very accommodating in their choice of operator brands. This is a challenge for the MVNOs as they are already behind in the battle of market shares. Research insights state that the niche and retail MVNO models are more preferred by the African customers. For instance, it was found that when Equitel launched its MVNO in Kenya it was very well received and successfully installed. The trend is inclining towards businesses which come up with niche and dedicated models and products.
There will be more MVNO activity in the African region as newer players pushing new and diverse sounding technologies. It can safely be projected that unique marketing and digitizing strategies might prove to be disruptive and lead to more murky single-cell organisms competing for hi-tech propaganda endgame – विनाश काले विपरीत बुद्धि in a nutshell.