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Chilled Raw Packaged Fish & Seafood Expected to Outperform Growth in Greece Fish & Seafood Market. Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution. Expansion of available distribution channels likely to increase the volume of fish and seafood. (Jun 1, 2016)

May 2016, New Delhi: Consumer and Market report offer insights on the changing trends and key issues within Fish and Seafood market with detailed analysis of major players, packaging modes and distribution channels. The analysis of the aforementioned trends has been done on the basis of sub-categories within the market such as Ambient Fish and Sea Food, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish etc.

Over the past few years, the Greek Fish and sea food market is facing a number of challenges which includes mislabeling, apprehensions about the quality and safety of the products being consumed, ecological and environmental problems associated with the consumption of sea food etc. However, despite of these challenges, the Greek Fish and seafood market is reported to have an improved growth in terms of volume for the period 2015-2025. Of the 6 categories analyzed, Chilled Raw Packaged Fish & Seafood-Processed is the dominant category in both value and volume terms, while Chilled Raw Packaged Fish & Seafood-Whole Cuts category is expected to register the fastest growth.

The presence of beneficial fatty acids in Fish and sea food that have a number of virtues, such as raising the level of high density lipoprotein, or “good cholesterol” is one of the reasons for the enhanced growth for the fish and sea food market. These health benefits come with the added bonus that fish is low in calories and fat.

Another important area of concern is the distribution channel and the packaging mediums for the seafood. The leading distribution channels include Hypermarkets & Supermarkets accounting for more than half of the overall Fish & Seafood distribution in Greece.The share of convenience stores has also increased as it enabled consumers to save more time and also, made them less likely to make unnecessary purchases. Since most convenience stores are run by the same operators as supermarkets, prices are no higher than the respective supermarket chains. Bolton Group and Kallimanis are at present the leading market players in the country. About the packaging, among the various alternatives available such as Rigid Plastics, Flexible Packaging, Rigid Metal, Container for Can-Food, Bag/Sachet, Tray etc., the use of Rigid Plastic is predicted to register the fastest growth during 2015-2025.

Global Fish and Seafood Industry
In the last five years, the demand for fish and seafood has been witnessing a steady growth. This consistent growth can be associated with increasing demand for processed seafood. Time scarce consumers prefer processed seafood, as it is not only healthy but also convenient and saves a lot of time and effort as they are already available in ready-to-cook packaging. Aquaculture, which is the fastest-growing food production process globally, is an emerging trend that is expected to drive the fish and seafood market in the next few years.

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