Education sector is basically sub divided into four sectors primary, secondary, senior secondary and tertiary. The primary and secondary includes the schooling, whereas the tertiary sector includes higher education and vocational education and training. The education industry has been growing consistently over the years backed by the quality of education provided and expanding tutoring business.

Australia is well known for providing quality education and various universities in the country have been ranked among the top universities of the world, as a result huge number of students from all over the world seeks admission in Australia. Each year, Australia attracts more than 450,000 students from over 200 countries. At the same time, increasing competition among various universities has induced them to take a differentiated market position to survive in the market.